Step 8: Adding Ecommerce to Your Website
Ecommerce
is the buying and selling of goods and services, and the transfer
of funds, through digital communications. If your goal is to sell
your products or services on the Internet, you have to think about
how you will accept payments. You have a couple of options here.
A Merchant Account, Payment Gateway with a Secure Web Certificate
will allow you to accept credit card payments directly from your
web site (with a shopping cart).
For
smaller businesses with few products, we recommend opening a sellers
account with either PayPal or 2Checkout.
PayPal
is a service which allows people to send and receive money safely
and securely. It allows you and your customers to exchange money
through a neutral source. You
simply open a PayPal account (for free), and place "buy me"
buttons on your web site. You customize each button to contain
the cost and shipping. Click
here to sign up and to find out more details.
With
2Checkout You pay a fee of $49 and can accept credit card payments
from your website or send payment requests via email. For each
sale that you make you pay 5.5% plus .45 per transaction. If you
don't make any sales, you don't have to pay anything. Similar
merchant services can cost much more than this, so 2Checkout is
your best bet. You receive your money twice a month via direct
deposit into your checking account. Click
here to sign up and find out more details.