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There is no doubting the success of Google's Adsense
program. Even Yahoo! and Kanoodle have joined in on
the game, offering to join publishers with advertisers.
Given the right circumstances, its a win / win situation
for both.
There have been many sites that promote Top Paying
Keywords and how if you add these keywords you can instantly
improve your Adsense revenue. However, if you really
want to see a dramatic increase in pay per clicks, you
need to ensure 2 very important areas are addressed.
They seem very obvious, but many site owners miss the
opportunity to attract higher paying ads simply because
they ignore these two areas.
Optimization
Many "would be" web designers decide to build
a site around the highest paying keywords, yet, forget
to optimize their site around a specific keyword. Instead,
they forget the basics of how to properly create a title
tag, page description, keyword density and having clean
search engine spider friendly code.
Remember, its the source code that the Adsense and Kanoodle
programs are using to decide what ads will appear. If
your top 2 keywords are "insurance" and "downloads",
you may find that you end up with ads regarding "insurance
downloads" which of course will not pay much.
Also, having a high keyword density score for the keyword
can get you into trouble with the search engines (specifically
Google). Keywords spamming is never a good idea.
Optimize your page and you will search more hits to
that page and not confuse the bots that create the ads
for you.
Content
This is by far the most important and most missed tips.
If you are going to include top paying keywords on your
site, remember, if you want to attract high paying ads,
you need to be selling your visitor on what your advertiser
wants. Your content should sell to the visitors needs.
Why should your visitor consider car insurance? What
are the benefits of car insurance? Where can they get
the best quotes? If you pique the interest of your visitor,
they are more likely to click on your ads than if they
feel that they are not getting the information they
came to your site for in the first place.
Your content should have a specific flow to it. If
you start jamming keywords into your content, your visitor
will automatically suspect that you are trying to deceive
them. Once you do that, they are gone! Why waste your
visitors time after working so hard to get them to your
site in the first place?
Well optimized, focused content will always produce
better, higher paying ads. That is why you are a publisher:
you want those high paying ads on your site. What use
though are those high paying keywords if your content
doesn't pique your visitors curiosity? Be passionate
about your content, and the click through rates will
skyrocket!
Its also important to make sure that you are using
the right number of ads per page, but that is for another
article!
About the author:
Christopher Smith has been helping people make money
through Google Adsense by providing them with the Top
Paying Adsense Keywords for his visitors to Adsense
Heaven. http://www.adsenseheaven.com
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