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The most difficult challenge most web designers face
is getting traffic to your site. There are plenty of
companies who promise to send traffic your way. Sadly,
most of this traffic is not qualified. Yes, your hit
counter will move higher, however, if its not qualified,
you may find you have unhappy visitors to your site.
Unhappy visitors will not click on your ads or purchase
your products.
Once you have optimized your site, consider submitting
it to every search engine. If you want to get spidered
quicker in Google, have a web page with a PR of 4 or
higher point to your site. Your site will be spidered
within a couple of days!
One myth I would like to bust is that PR is a measure
of a web site. Its not. I receive countless emails offering
a reciprocal link with their PR5 or PR6 site. Unless
my link is appearing on the main page, or a page that
has PR6, I am not getting a share of PR6. Most likely,
my link will appear on a page that has a PR2!
Page rank is Google's ranking of that specific page's
relevance. Just because the main page has a PR of 4,
does not make every page on the site a PR4. Beware of
sites who claim that they will exchange links with you
and its to your benefit since they have a PR5 or PR6.
Where is your link appearing? If its on a page that
has a PR of 4 or 5 or 6, great!
Reciprocal linking, if done properly, will ensure that
your keywords are at the top of the search engine. If
you have a popular keyword, youll need to have more
back links. Pick your link partners properly, and ensure
that they are linking to your keyword.
For example: if your site is www.joesdinner.com, consider
sending out requests to relevant higher ranking pages
to start with, followed by lower ranking pages and ask
web designers to link back in a manner so that your
url is a hyperlink for your keyword, not your site url
or site name.
Presuming their keyword is "best dining in new
york", having links pointing to your site with
an anchor tag incorporating your keywords will improve
your search engine rankings dramatically.
Once you have established a collection of sites pointing
to your site using your keywords, you will start receiving
reciprocal link exchanges from other sites. This is
where you can start to be particular.
If you want to maintain an effective PR and attract
better sites for linking, follow these tips:
a) Is it indexed?
While their site may be indexed, the page where they
are placing your link, is it at least indexed by google?
If you type in allinurl:www.sitename.com/links/right_here.html
and there are no results, consider declining their offer.
If the page your link appears on has not been indexed,
there is no benefit whatsoever to you. If your pages
have PR, they may consider placing your link on another
page. If the page your link appears on is indexed, but
does not have PR, consider accepting their offer. While
the page today may not have PR, it will in time.
b) How many neighbours?
The value of the page rank is shared with each of the
links on that page. If you are splitting that PR with
several other sites, your share of PR will be small,
which doesnt help you. Reconsider accepting any link
exchanges if your site is 1 of more than 30 - 40 sites
that will appear on that page, unless its a very high
PR. Further, if there are too many links on that page,
Google may consider the page to be part of a link farm,
which may end up penalizing your site.
c) Is it relevant?
Google is big on relavancy. Ensure your links pages
are relevant. If you operate a site about golf, having
links from cooking sites will not help you establish
your page rank. It may cost you more than you get in
return.
How to Find Good PR sites:
a) Do a search for them by typing in your keyword and
start asking for reciprocal link exchanges. Take a look
at their PR and go from there. Remember, its the number
of sites that backlink to you that matters, not strictly
the PR of the page. I would rather have 50 pages that
have a PR1 pointing to my site, than to have 5 sites
that have a PR5. Of course, if you can get 50 pages
that have a PR5 pointing to your site, you are laughing!
b) Take a look at your existing link partners and check
out their links pages. Its clear the people appearing
on those links pages are interested in reciprocating.
c) Purchase software that will help find quality link
partners.
It is important to attract higher PR sites when you
are on a reciprocal link campaign. However, its not
the most important thing when it comes to search engine
rankings. Its the backlinks that point back at you that
are key. The more of those, the better off you will
be for your keyword.
Remember: every page starts off as a PR0. Just because
its new doesnt mean it wont get a higher PR once google
gets around to assessing a score. If the page your site
appears on is indexed, and its a relevant site of quality,
consider exchanging links. You'll grow a large list
of link partners in a short period of time, and increase
your search engine rankings in the process.
About the author:
Christopher Smith has been helping people make money
through Google Adsense by providing them with the Top
Paying Adsense Keywords for his visitors to Adsense
Heaven. http://www.adsenseheaven.com
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