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Are Meta Tags Really Dead?
Right in their Guidelines Yahoo Tells You that Meta-Tags
are Not Totally Dead and Buried
(The Below Information was Taken Directly From the
Yahoo Help File http://help.yahoo.com/help/us/ysearch/basics/basics-18.html)
Pages Yahoo! Wants Included in its Index
* Original and unique content of genuine value
* Pages designed primarily for humans, with search engine
considerations secondary
* Hyperlinks intended to help people find interesting,
related content, when applicable
* Metadata (including title and description) that accurately
describes the contents of a web page
* Good web design in general
Right in their Guidelines Yahoo States "Metadata
(including title and description) that accurately describes
the contents of a web page." By Title MetaData
they mean the text between the Tags in your HTML Page.
By Description Yahoo mean the actual Meta Tag Name="Description".
So Meta Data at least as Far as Yahoo is Concerned is
Not Dead.
Let's Examine Some of the Key Points that Yahoo states
are important in their help file and see how we can
employ some simple methods to meet Yahoo's Guideline.
Original and unique content of genuine value
Yahoo is looking for well written Keyword rich Content
that has useful information. Concentrate on 1 Keyword
or Keyword Phrase per Web Page. If You web Page is less
then 500 Words use a
Keyword Density of about 2-3àIf your Web Page
is Above 500 Words Use a Keyword Density of About 5àTry
to Keep your Web Pages under 750 Words.
Pages designed primarily for humans, with search engine
considerations secondary
Yahoo and Google are working hard to get rid of those
Robotic Page Writers. Your pages should be fairly well
written, It is OK to Optimize for search engines as
long as your content is Human Engineered Well.
Hyperlinks intended to help people find interesting,
related content, when applicable
Try and have 3 or 4 Links to closely related Content.
It is ok to link to other web Pages within in your site
but 1 or 2 external links should be mixed in when Possible.
Make sure you use your Keyword or Phrase in the Anchor
text for your Link.
Metadata (including title and description) that accurately
describes the contents of a web page.
Your Title and Description Meta Data Should Accurately
reflect your web page Content. Every web page from your
site should have unique Title and Description Meta Data.
Both Title and description Meta Data should use Keywords
and Keyword Phrases. Don't use the same keyword or phrase
directly next to each other.
Title Meta Data
Keep your Title less then 80 Characters if at all possible.
Place your Title Meta Data First. Place the exact same
Title at the very top of your Web Page Preferably inside
the H1 Tag.
Description Meta Data
The Description Meta Tag should appear directly under
the Title Meta Data. Keep your Descriptions between
100 and 150 Characters if possible. Your Keyword Density
in your Description should be about 10àMake sure
your Description accurately reflects your web page.
Where possible the text in your description Meta Data
should actually appear Word for Word near the Top of
your Web Page.
Power User Super Tip - Where it fits use your description
within h2 tags as a Sub Page Header Directly under your
title.
Good web design in general
Books have been written about Web Design, Some key
points is to make sure your web sites is thematic and
pages are related to each other,. For every page you
create to target a Keyword phrase have 3 or more (as
many as 10 related pages). Either add new pages once
or more a week or significantly change current pages.
Make your Web Pages easy to crawl. Have a well organized
Drill Down Site Map. As an Example if your Web Page
is about Real Estate your Site-Map may look something
like this
Real Estate Topics
1. Buying a Home
-- Your Perfect Neighborhood
-- Find that Lender
-- Hidden Deals in those FSBOs (For Sale by Owner)
2. Selling a Home
-- Picking a Realtor
-- Pricing your Home
-- Get Your Home Ready for the Sale
3. Investment Property
-- Landlord Tenet relations
-- The Perfect Lease
4. Commercial Real Estate
5. Vacation Property
6. Retirement Homes
It is Fairly easy to give Yahoo what they want and
improve your Page Ranking. Just give Yahoo what they
are telling you they want.
Copyright © 2005-2006 Mike Makler the Coolest
Guy in the Universe
About the author:
Mike Makler has been Marketing Online Since 2001 - More
Articles by Mike: http://ewguru.com/tips
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