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There are a couple of key things to look at when starting
a hosting company. Basically there are four major factors
to look at provided you have the servers, and technical
abilities.
1. Site design is the first thing a prospective customer
sees!! I have seen some horrible designs for hosting
companies. If you think putting some text, links and
a logo on a page is enough, you will likely fail before
you even realize. You will also notice a lot of companies
have a generic template that can be found online at
templetemonster or any other temple site. Avoid these.
It is very hard to develop a company image when you
look like 134,000 other hosting companies. I suggest
put a bit of effort and creativity into a well designed
"professional" looking home page for your
company. The bottom line is a new customer will not
even consider you as their host if they feel you are
an armature no matter how great or cheap your packages
are.
2. Develop your website as a total package to it's
clients. Don't just present your hosting packages and
leave it at that. Offer tutorials, articles, support
forums etc. These additional services not only provide
additional content for you clients, but if developed
correctly will bring additional traffic to your site
which will potentially lead to more sales.
3 You MUST understand how search engines work. Over
90% of your business will likely come directly from
search engine results. Therefore, it is absolutely essential
to optimize your site for search engines. You could
have the greatest hosting plan in the entire world,
but if no one knows about it, then it’s useless.
Do a search on google for Search Engine Optimization
(SEO). You will find tons of great information on how
to create a website that is both user friendly and search
engine friendly. There are also a countless number of
companies out there who offer SEO services. Just be
cautious of their offers and do your research first
3. Find your niche. The hosting business as a whole
is a huge industry which is very competitive. Your best
chance at success is to simply find a market and develop
your business to cater to that specific niche. An excellent
example of this is http://elite-hosts.org/ who offer
hosting and development to those who operate online
forums.
Maybe in the early 90’s the idea of “if you
build it they will come” might have been true.
But in the year 2005 the internet is a far more competitive
and complex. place To be successful today, you have
to develop a business plan which works from all angels.
If you can develop a hosting company which has a professional
design, some extra content, search engine friendly and
which targets a specific niche, you will have a far
greater chance at success Of course there are many other
factors to consider as well, but if you can master these
four, everything else should fall into place.
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