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Creative Methods for "One Way" Links
Everyone knows the importance of getting other sites
to link to you and the most common way is for a reciprical
link. That is the kind of link that Click Sentrys reciprical
tools address. These are great links and should always
be sought after. However, there has been much discussion
about Google giving less weight to a link that is recip.
One of the ways to combat this is "triangle"
linking but this can be very time consuming and hard
to explain to new website owners. That brings us to
another method:
One Way Linking
When most people think about one way linking their
mind immediately turns to directories. These are a great
source (and are seemingly endless) of one way links
but there are even more creative ways to get them. I
am going to break it into two very easy categories -
Press Releases and Article Submissions
Press Releases - New websites seem to believe that
people who need their service or product will just find
them because of that need. Anyone who has started a
site just to sit back and let the orders or visitors
roll in has been quickly reminded that despite being
the "web", people still need to know you are
there.
There are plenty of great sites that allow you to "announce"
your arrival. Even if you are an established site you
are still able to write a press release to announce
any new products or tools you may have. Somehow in the
move from newspapers to internet many have lost the
fine art of writing an engaging (and self serving of
course) press release. I will write another article
sometime about that lost art with step by step instructions.
In the meantime, just read some of the other Press Releases
and adapt your own. These press releases are spidered
by google so it is a great way to not only get a link
but to also drive traffic to your site.
Here are some sites to start with:
http://www.prleap.com
: Your free press release goes to google news(news.google.com)
and searchengines like yahoo, msn altavaista and you
can view the history and statistics.
For this release, your article must be professional.
http://www.prweb.com:
One of the best press release websites i come across.
You can issue free press release which goes to related
websites and article posting websites.
For a fee of 60+ only, your article goest to various
news sites like yahoo news, business.com(iam not sure
of this) and related big news websites.
Article Submissions - The second great way to gain
links is to submit articles. Do you have a web design
site? Write an article about Google starting to index
flash sites. All of the good submission sites allow
you to put an about the Author section with links to
your site in it. This gives you an instant link from
the site you submitted it to but MORE IMPORTANTLY, these
sites allow other website owners to boost their content
by including YOUR article in their websites. The only
thing they ask is for the article and your link to not
be modified. Write a good article and you may see 100's
of one way links within weeks. Write 10 great articles
and.... well you get the idea.
Here are some sites to start with:
http://www.goarticles.com
http://www.articlecity.com
Good Luck!!
About the author:
Jason Rickard is the webmaster of http://www.yourfavouriteshop.com
and owner of http://www.graftonwebdesign.com.
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